Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
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Dezeen's top 10 rebrands and logo redesigns of 2023
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
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Pentagram creates "inherently eclectic" visual identity for Reddit
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More
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Playful Jell-O rebrand captures jelly's "jiggly goodness"
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More
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Layer rebrands dog supply company using colours visible to canines
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More
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Twitter rebrands as X with "art deco" logo
Twitter's owner, US entrepreneur Elon Musk, has announced that the social media platform has changed its name and logo to X to "embody the imperfections in us all". More
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Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Pepsi's 125th anniversary rebrand
The latest edition of our weekly Dezeen Agenda newsletter features the unveiling of Pepsi's new logo – its first rebrand in 14 years. Subscribe to Dezeen Agenda now. More
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Pepsi unveils "unapologetic" logo focused on brand's heritage
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. More
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Nokia unveils angular logo as part of its first rebrand in 45 years
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More
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National Portrait Gallery unveils logo based on 19th-century sketch
Illustrator Peter Horridge has created a logo for the National Portrait Gallery in London based on a sketch by the gallery's first director. More
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Dezeen's top 10 rebrands and logo redesigns of 2022
From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. More
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Audi rebrands with "significantly more modern" flat logo
German auto manufacturer Audi has unveiled a flat, simplified version of its distinctive four-ringed logo, making it the latest in a line of car brands to simplify their logos. More
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IOC reveals "vibrant" brand identity for the Olympics
The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More
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Peter Saville unveils "subtle but necessary" update to Aston Martin logo
British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. More
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Rogers Stirk Harbour + Partners rebrands as RSHP following Richard Rogers' death
UK architecture firm Rogers Stirk Harbour + Partners has rebranded as simply RSHP following the death of its founder Richard Rogers late last year. More
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Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging
Design studios MA-MA and Pràctica have collaborated on the rebranding of Canadian cannabis company Houseplant to create stackable containers that resemble Lego bricks. More
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Superunion designs variable font logo for Hermes as part of Evri rebrand
UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with type foundry Monotype. More
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Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"
British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More
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Dezeen's top 10 rebrands of 2021
Continuing our 2021 review, Dezeen looks back on a year of high-profile rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo. More
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Volvo latest car brand to reveal flat logo
Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More
